SEO Quotes

These are a few select quotes from some of the SEO world’s top influencers.


“SEO stuff is okay. It is okay. This is something that we are used to. We are used to change. If there’s anything that SEO’s can be assured of, it’s that things will change tomorrow, that things will change next week. No one is better prepared to handle change than we are.” – @randfish

“My real passion lies in SEO. I can’t help but get my hands dirty when it comes to ranking websites and it turns out I’m pretty good at it as well! SEO has changed wildly across the last 18 months and it’s this constant change that keeps me hooked, testing and experimenting as I go.” – @MattWoodwardUK

“It is essential that marketers dig deeper into search, social, local and mobile data to understand how they all work in tandem” – @jimyu

“There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page. Those days are long gone. SEOs that do well today dedicate serious resources (time, money, and skilled labor) towards their link building campaigns.” – @Backlinko

“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.” – @BruceClayInc

“The objective is not to “make your links appear natural”; the objective is that your links are natural.” – @mattcutts

“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” – @aaronwall

“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – @audette

“The key is to present the right content to the users at the time they need it in an engaging manner, across all channels they visit.” – @jimyu

“Generate awareness and build your brand to receive the best links possible.” – @samueljscott

“Ranking for the same term with multiple similar pages can reduce your top rankings due to clustering in Google.  Connect content together effectively to combat this.” – Jon Earnshaw

“This is the era of less is more with SEO.”  – @audette

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