Engage the User Where They Live & Play

Search is becoming more personalized and is now heavily influenced by the user. Search Engine Optimization (SEO) is moving farther and farther away from getting the exact details of on-page SEO right and more towards ensuring that a websites pages, products, and content are meeting your specific users needs.   SEO is no longer the optimization of the search engine, it’s the optimization of the search experience.
Follow the User

“The key is to present the right content to the users at the time they need it in an engaging manner, across all channels they visit.”

 

 

Getting a user to your website is hard enough.  Keeping that user there now-a-days is practically impossible. There are too many places to visit on the internet, so accept defeat and meet the user where they spend their time – which is everywhere.